When selling things these days, it’s important to think about what the customer will actually want over what you want. The customer is the one who holds the buying power, and their decisions will determine what products are actually purchased. I went through some verkooptraining in order to better sell my own items on my storefront. I create custom pottery based on what my clients want. They usually send me a design that they want translated from 2D into 3D, or will give me a description and I can work from there. I work closely with them to show them how the pottery is coming along before it’s completed.
I enjoy making pottery for others, and even though I’m doing it for a profit, it’s a true passion of mine. From the moment I’ve begun working with clay, I became one with it. I was able to appreciate how it could me molded into any shape that my imagination can dream. The same piece of clay can be shaped over and over to create a completely different piece of art, each one with their own story to tell and their own bit of soul. This is also what the clients wish to show when they come to me.
The sales techniques that I learned from the training were a great help for me, because they made it possible for me to communicate better with clients. Through this communication, I’m able to foster relationships with clients that will last beyond just a single purchase. Clients that I’ve had in the past will often come back to me to have another piece made because they’re so pleased with the work that I’ve done, and they like the interaction that we’ve had. They also show my work to their family and friends, and I gain even more clients.