Pointers for Picking a Good Geofencing Marketing Service Provider

It is vital to select the right geofencing company before beginning a location-driven campaign. Without a doubt,your choice of solution can make a huge difference in the success of your efforts. Therefore, be sure to check on a few essential considerations before making a decision.

Non-GPS Dependence

GPS is big battery drainer, so never partner with a geofencing company that relies on this technology. First off, these geofencing marketing providers’ GPS use can consume your app users’ battery much too fast. And considering that it has become so easy to know location services are being used and how often, whether on an iOS or an Android device, it won’t be long until your app detect the source of the drainage. Before you know it, they will delete your app.

Accuracy and Efficiency

It is not easy to find a solution that is accurate as well as battery-efficient, but yes, it’s achievable. Pick a provider that has complicated algorithms working to ensure such a balance. If you take time to read around, you will find that these geofencing marketing providers tend to have better reviews than the rest.

Location Data Gathering

Location-driven marketing has ceased to be all about location-based notifications. These geofencing marketing providersof today now increasingly tap into user behavior. Thus, you should aim for the most critical location data, such as visit history, dwell time, and traffic.

Convenient Geofence Management

Any geofencing solution must have its own dashboard, providing full control for easy creation, management and optimization of your geofences. Some of the most essential features of such a dashboard include time manager, geofence labbels, analytics, and scalable radius, among many others.

Spam Defense

Anti-spam tools, which prevent flooding of notifications, are crucial to any geofencing solution. Otherwise, out your app likely goes. As long as you among these geofencing marketing providers that have a great reputation, spam need not be an issue.

Local Versus Push Notifications

Local notifications are instantaneous, while push notifications can take as much as 15 minutes to be sent, which is just too long. Anything can happen in such a timeframe, and your notifications may no longer be useful by then – say, when your app user has moved to the opposite end of town). Besides that, before you can use push notifications, you have to secure certain certificates, which takes time. With local notifications, there is no such requirement.

UsingStandard iOS & Android Geofencing API’s

Lastly, there are lots of geofencing solutions that do not utilize essential iOS & Android geofencing APIs. Why does it hurt? Because by implementing a solution with these geofencing marketing providers that doesn’t conform to industry standards, acceptance into App Store & Google Play Store becomes harder. And if your app does get declined, it will take a while before it can be re-assessed and show up in the store again, costing you time, your name, and hardcore app users.